The recent study of Netflix regarding what gets you more clicks, likes, page views, or shares regarding uploadable images in social media gives every professional a lot of insights.
Following are the few crucial insights:
- Image thumbnails are one of the focal points of user search behavior
- Artwork constitutes 82% of people's focus while browsing
- Using images with faces is an effective strategy
- Facial emotions I an image better connects with the human element of the concept being presented
- Focusing on the bad elements or bad guys (villians) drive more engagement
- Images, which include fire (implies action and conflict) inspire lot of interest.
- Images that contain more than three people lead to a significant drop in user engagement.
- Using a single mage with expressive emotions as proven to perform much better in getting people to click through.
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