Luxury lifestyle without a yacht is unthinkable. While buying a yacht, we make sure regarding all the 'must have', 'should have', and 'good to have' facilities present in it. But, as a owner of yacht, the ultimate goal is to delight our guests by making them easily use all the facilities provided in the yacht. Only then, they feel that their time spent in the yacht is worth.
An organization's website is like that 'yacht'. Unless you equip it with all the needed collaterals like white papers, case studies, videos, podcasts, latest content, etc., your audience do not feel that it is worth their visit and spend time on your site.
Delight them!
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