Nowadays, finding a right time to push a message to the target readers has become difficult. REASON: your readers are dispersed among different social media sites; a few are on WhatsApp, others are on FaceBook, a few are on Twitter, etc.
When you publish a blog/article, how you make sure that it reaches all your readers at the same time so that they can respond. Actually, when your readers are dispersed across geographies, there is no point in thinking this way. However, if you are targeting a specific geography readers, then time zone does not matter; only the social media channels matter a lot.
Nevertheless, even in single geography, since your audience keeps shuffling across various social media channels in a day, the time when you publish your blog also matters a lot from its consumption point of view. Apart from various factors that make your reader consume the blog content, ‘recommendation by an influencer’ is also one important point that you need to consider for increasing the consumption.
There is an old idiom, which aptly applies in this context: you can lead a horse [reader] to water [blog], but you cannot make it drink [consume].
Normally, there is a chance that your reader/audience consumes your whole blog when they are presented the full text at the same time. However, if your audience is on Twitter, then it is not possible to present the full blog text. They can only see the title of your blog. If it interests them, only then they may click on that; otherwise, forget about the click!
What is your strategy then?
@socialmediasz
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