Does lead generation have anything to do with social media content strategy? The answer for this question is based on the mindset and understanding of the top strata of your company. However, the baseline is that social media content strategy supports the existing sales processes but cannot replace them. As a company, you need to run both the processes in parallel. Just because you decided to invest in social media strategies, neither should you terminate the whole existing sales department nor can you expect that from now onwards the leads will flow in just by contacting your prospects through mails and messages.
Social media content strategy supports your sales and pre-sales teams from the backend. In other words, the strategy creates a ground on which they can act up on. It helps them to build the brand of the company, which is quite necessary when you meet your potential clients for requesting business. The number of followers that your brand has accumulated through social media channels tells your client without telling him in direct words that how strong your company’s brand is. Your client will come to know what sort of tsunami that a simple statement from your company’s top strata can create across all the social media channels. The blogs, articles, guest posts, colorful company employee photos, product videos, podcasts, webinars, and other marketing communication material that you splash across Net for public consumption and the respective notifications that you provide to your readers through different social media channels like FaceBook, Twitter, LinkedIn, Medium, etc. create greatest impact and reach trillions of people; more than the reach offered by any of your product exhibition participations.
In summary, social media content strategy acts as new lethal weapon in the hands of your sales and pre-sales people, which helps them to boost your product sales and skyrocket your profits.
@socialmediasz
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