A bridge always connects two points which are separated by a deep chasm. It helps living beings to move between the two points seamlessly. Maybe due to this reason, the word 'bridge' is used metaphorically in so many instances to indicate 'the closing distance' between two warring factions.
Likewise, social media acts as a 'bridge' between your brand and customer. It is flexible enough so that you can tweak and twist it to create a strong bond with your customers.
So, are you ready to build bridges to your customers using social media?
Social Media @socialmediasz
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