Did I Select the Right Tool?

Communication can be done through many channels, nowadays; face-to-face, mobile, video chat, etc. But, all channels won’t work effectively when it comes to conveying your thoughts to your client. Marketing requires you to do some ground work and find out which communication channel helps you aptly, in a given scenario, to accomplish your goal.
In this blog, I am trying to find a right digital tool to tackle a hypothetical situation related to an imaginary problem [baldness].
As you all know baldness is a genetic problem and no medicine in this world can cure it. In other words, the current world does not have any medicines to grow hair on a bald head.
HYPOTHETICAL SITUATION: What if a comb manufacturer asks me how can I generate a ‘lead’ for his comb product using my digital media tools?
CLIENT PERSONA: To make the situation little bit tough, assume that my client is a highly educated, tech savvy and voracious reader. So, one cannot easily manipulate this kind of guy selling him some sort of magical stuff.
MY [DIGITAL MARKETER] GOAL: To make my baldhead client buy the comb [I am playing the role of comb marketer here!] after convincing him thoroughly that using this specific comb helps him grow his hair back.
Once this marketing task is given to me, I start thinking which digital marketing tool helps me to reach my goal. I take a piece of paper and start writing my opinion against every tool in the following way:

• What if I give an advertisement in Google: being an educated client, I don’t think that my client falls for this!
• What if I send an e-mail: then there is a chance that my client takes it as spam and banishes me from his Inbox forever. So, I cannot take the risk.
• What if I create a website page: who knows about my site except the Google crawler? By the time, my client comes to know my website, years might have lapsed.
• What if I write a blog and publish: same problem similar to website as discussed above! Who knows about my blog?
• What if I write a guest blog and publish: here, the first problem is that the original owner of the blog might not like my comb marketing content. Even if he likes, again the chance of reading by my client is a remote case.
• What if I publish my message using Twitter: like me, every fraction of a second, thousands of marketing guys publish their messages in the hope that someone reads it. But the fact is that no one reads it. Waste of time!
• What if I create a video and upload: hmm…slight chance is there but I need to convey my content in a scientific way. Means, I need to show the cause of baldness and when the client starts using my company manufactured comb, how the blood circulation in the scalp happens thereby rejuvenating the hair cells and finally, how the hair grows. Correct and apt keywords, nice graphics, recommendation from a doctor working in a branded hospital, soothing background music, persuading voice [explaining the situation], and finally, my company brand image – all together act on the mind of my client and pursue him to order the ‘comb’.

Now, I would like to know from all the digital marketers out there on this planet, did I select the right tool for conveying my marketing thoughts to my client?

Your thoughts are welcome!

@socialmediasz