This is a popular fort in Egypt. Check its location and the place where it is built; although from invaders point if view it us safe but from visitors point of view, it is inaccessible.
Similar situation can happen with your social media strategy also! Read the fort as your website, the invaders as your competitors, and the visitors as your audience. Now, if your website won't present the content in a strategic manner, it's impact will be same on both your competitors and audience.
Hire a social media content strategist who can help you to attract your audience and keep your competitors at bay.
@socialmediasz
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