Is socializing tough? No! But, trying to get benefits through socializing is tough. Business content is all about making the reader inspire to do some positive action so that it benefits the company. This is where readers don’t like corporate content. No one wants to break a sweat unless they also get benefitted in this world. That’s why; you need to create a situation where both your reader and you should be in a win-win situation. And as a social media manager, you can make it possible only if you understand the persona of your reader.
The trick is that if you plan to make your reader feel that he spent a great time on your site/blog, give him free goodies which he can use in his real-life. For example, if you are running a fashion site/blog, you can create a handout which lists new fashion trends in so & so area and offer it as a free download. This gives an opportunity to your reader to update his knowledge; besides, it also makes him feel inside that it is worth to follow your site/blog.
Once you capture that ‘worth’ feeling, there is no looking back for you!
Try it and see the results for yourself.
@socialmediasz
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