B2B Markets vs. Social Media Sites

Blogs made almost everyone who is capable of reading, writing, and understanding… a writer. Actually, this is a good sign. People are taking this opportunity in a sportive way and are coming forward to express their thoughts, views, opinions, and criticisms.

Social media sites are getting benefited with these writings, which present a unique flavor of every writer and a different thought process on the whole. The content of most of these writings either point to mundane issues [social issues] or emotional issues [feel joy, sorrow, etc.].

When it comes to business, companies need a different kind of writing, which only professional writers can do. But, there is a glitch. Most of the companies want their writers to write about their products or services to attract common folks [in the case of B2C] or other companies [in the case of B2B].

Discussing about B2B market, most of the B2B writings are read by corporate. Since they expect some kind of formal touch, the bland writings about the product or service are OK up to certain extent if a non-technical person [company CEO] is the target reader. However, if the company is targeting technical teams, then whatever it writes about and the images it displays in its writings are exclusively targeted toward a different mindset altogether. For ordinary folks [ordinary public], even if you share freely all that technical content also, they won’t touch even with a barge pole!

What if B2B companies try to garner support from popular social media sites like FaceBook, Twitter, etc. when 99% of whatever they write and share is tagged as ‘technical & bland’. Although social media sites have ‘business pages’ from different B2B domain companies, the question is do these companies read and appreciate each other’s content that is publicly shared on a social media site? Do they like, share, and recommend helping the technical content publisher to splash his content around the Web just like how ordinary folks deal with the emotional content that they like on social media site?

In this scenario, in the case of B2B market, is it difficult to garner support from other corporates through popular social media sites like FaceBook, Twitter, etc.?

An open question to all of you…

@socialmediasz