Any place well lit looks bright. But, if the whole lighting is fine based on a strategy, definitely, the results will be amazing. The overall look and feel changes and there is a chance that the whole scenery will catapult the sleeping place into a happening one.
Similarly, content when displayed strategically to the readers may change their mindset in a positive way and ultimately catapult (read convert) them in to your customers category.
Why don't you try?
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