Social Media Content Strategy vs. Lead Generation - 2

Defining a social media content strategy is like balancing yourself on the edge of a sharp knife. Why because, even if you slightly overdo, there is a huge chance that your readers may not like it and then they block you; for example, frequency of sending content to your subscribers.

Another scenario is that sometimes, you may get a lot of followers on a social media site but none of them is related to your business domain that you are dealing with currently. In this scenario, whatever you content you create is not aligned with your audience expectations and finally, chances are that the whole episode may end in a disastrous way.

The core question that needs to be answered while designing the strategy is how this strategy will support my business objective? At the end, you and your company need this, right?

‘Know thy audience’ is rule number 1 for a content strategy. It is because, the strategy is nothing but building a connection between your audience needs and your business objectives. Therefore, it is must that you need to know the both ends perfectly.

Using simple words for explanations, writing about the content exactly what your subscriber needs in the current market scenario, presenting the content in easily understandable way, and finally, sending the content to the subscriber in his preferred format are the minimum expectations from a social media content strategy.    

For checking the performance of your newly designed strategy, you can implement the following testing process: after reading the content that you shared with your audience as per your content strategy, if they feel that they have learned at least one new point which helps them to further their either individual or professional growth and makes them delighted, then by the count of those ‘delighted’ feelings [which are expressed through compliments on your ‘Comments’ section/page!] you will come to know the performance of your social media content strategy.

In summary, a deep insightful social media content strategy supports your sales and pre-sales teams by generating quality leads.

@socialmediasz