Corporate Social Media Strategy

As a company, why we generate and publish content in social media? Can we publish any type of content? Or content related to the domain that our company is dealing with? What if the social media site is not the correct ground for corporate kind of content? And what we have to do if the corporate social media site is so lazy in reading our published content? How we drive thru all the above hurdles and make our company appear on the first page of Google search?
These questions are on top of the mind of every content strategist. Here, we need to understand one point: content strategy for all the company deliverables is different from the strategy that the company adopts particularly for social media channels it is dealing with.
Social media content strategy is the subset of main corporate content strategy and it focusses mainly on the following points:

• How to make your company a public-loved one?
• How to get more leads from the current market? 

Please remember: we cannot feed the same type of content for all social media sites that we are participating in. ‘Different social media sites, variety content’ should be the policy to achieve quick success.

@socialmediasz