Why your company needs a blog? Is it to connect and engage your customers? Or impress people with your claims? Or to strangle your competitors? Or to attract more people and convert them as your prospects?
Frankly, all the above! Irrespective of how many features it has, how innovative your product is, how user-friendly its UI is, how cost-effective it is, you need to continuously talk about your product with the market. And for this particular reason, a communication channel like an official company blog helps you a lot. However, people do not think in the same way as you think, right? Most of the times, only a few visitors visit your company blog; this is the bitter truth, which everyone knows. Why because, just like you they won’t think about your products/services 24/7. They want to entertain themselves, update themselves, and engage themselves with others.
In this scenario, how to attract their attention toward your company blog? The answer lies in creating company pages in popular social media sites [with links to your company blog], where your target audience engage and entertain by publishing engaging content like interactive videos [for viewing and sharing], beautiful pictures [for sharing and download], and cutting-edge content [to update themselves]. The logic here is that the content you share should not talk about your product/service; it could be general content also!
The idea is to engage someone and convert him into your lead, you need to talk in his language first [through social media sites] and then slowly turn him toward you [official company blog].
Try this strategy and see the results for yourself!
@socialmediasz
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