What is the Lifespan of My FaceBook Post?

Being active on social media counts a lot. Today, you got interested in social media and wanted to create a platform for inbound marketing; so, you opened an account in a social media channel, published some content [whatever you want to say!], just checked other people profiles, liked a few photos, wrote a few comments, and logged off.

Next month, while doing some marketing activity for your products, suddenly, you remembered about the social media posting that you did in one of the social media channels. Your curiosity grown within seconds exponentially thinking how many followers you got by this time and how popular your post has become within these few days of your absence.  You logged in and found that everything is as it is and there is no new development of any sort either in follower count or likes! Why? Is it because nobody liked your posting? Or is your posting not relevant to the kind of audience that you posted in that social media channel? Or people just ignored you?

You, being the Marketing Head of your company, posted something which is considered as very important by your team and known members but yet it was not lapped up by the social media fraternity! Why so? Is it something that the fraternity did not consider your content as so critical for their success?

Not like that! The only reason is that you have not understood the mechanics of the social media posting lifecycle very well. You know, the life of a social media posting particularly in channels like FaceBook and Twitter where posts and tweets get added every fraction of a second is very less.

Following are a few interesting statistics from postplanner.com regarding FaceBook post:
·A FaceBook post dies within 3 hours
·75% of the engagement you get on your posts happens within the first 5 hours.
·After just 150 minutes (2 hours 30 minutes), your post will have made 75% of its lifetime impressions.
·After just 1 hour 50 minutes (110 minutes), your post reaches 75% of its potential reach!
Next time, don’t take things for granted! Make sure that you post frequently so that you get noticed by the market.

Best of Luck!

@socialmediasz